Textual Analysis HW: Reality TV- Mr Unugur

Media: Mr Unugur

·         Big Brother: The Tree of Temptation (docugame)

How is Ben the contestant being represented?

Ben is one of the contestants in the big brother house. Ben was represented as a subordinate, weak, innocent and unconfident person in the video clip.  Whenever the tree speaks to him in an inappropriate way, he takes time to think and reply back to the tree which makes him look stupid and scared; this is because the editor purposely didn’t edit the shot where he thinks. In contrast, if the editor edited the shots where Ben thinks for long, and made his response seem as if it’s fast and sharp, this will probably make the audience think his confident and he knows how to argue against the tree which is meant to be the superior in the big brother house. 

How is the Tree of Temptation represented?

The Tree of Temptation is represented as evil, rude, a bully, dominant and powerful. The tree of temptation knew it was doing and saying, as his script was written in advanced.  It also used a bit of sarcasm and humour to downgrade Ben and to make him look stupid and weak.  His voice and use of slang sounds like his from East London, maybe a black man, uneducated, dumb.  In addition, there were more shots of Ben than shots of the ‘Tree of temptation’ to focus more into Ben. This shows that contestants are like exhibitionists who are prepared to allow the pubic to access aspects in their life.                                                                                                                                                                                                                        

·         I'm a Celebrity (docugame)

How does the Game Show use Media Language to ENGAGE the Target Audience?

Firstly, the use of sound such as non-diegectic and diegectic sounds is used to engage readers with the audience. Hence, non diegectic sound such as the contestant breathing so hard and digectic sound such as clock ticking and background music which created tension. Furthermore, another non diegectic sound used in this trailer was the voiceover; the hosts Ant and Dec. The comment and instruct the contestant on the time, how many stars he collected...etc. This also guided the audience and made them stay focused as they will know exactly what’s happening at that moment. In Addition quick cuts increased excitement which also creates tension and tense of urgencies. For example the cross cutting from the clock ticking to the contestant then to the crocodile making it seem as if it’s coming nearer to the contestant as the clock ticks faster. Hence, the use of quick editing also made the whole scene very dramatic which immediately engages the audience and kept them interested.

·         Wife Swap (Makeovers)

Which codes and conventions of the GENRE are present in this clip?

Firstly, the use of voiceover helps the audience have an idea of the genre and to explain the narrative. The cross cutting from one setting to another and with different person at a time shows that this is probably an interview,  which therefore links to reality genre and lifestyle genre. Furturemore, the use of camera angle and style seems really realistic which also used to as a codes and convention to show that the genre of the shwo is reality. In additon, the camera quality also suggests and creates sense of realism.

·         Britain's Git Talent Advert (talent)

Which Reality TV Conventions are present in this Advert?

One of the reality TV conventions present in the advert is that they mentioned audience can interact, this means that the audience can contribute to the show. It also mentions about you can audition through YouTube which is free and inexpensive to create, hence the process is easy and simple. Teh use of music also creates parody whicvh engages the audience. This advert is mainly used get people watchign and contribute which will increase thier revenue.

“Audiences are no longer just consumers to text, but producers too"

To what extent is this true of the media products in your case study?

The genre of my case study is ‘cooking’ which comes under lifestyle. The primary texts I have chosen are ‘master chef’ ’, ‘nigella bites’ and ‘Jamie’s 30 minutes meal. They all have similarities and differences, one of the similarities is that they all got three media platforms; E-media, Print, Broadcast. However they all broadcast at different times and different channel to make it suitable for their target audience.  This essay will argue whether the statement “Audience are no longer consumers to text, but producers too” is true or not by analysing my three platforms.

How do the audience take control over E-media?

Firstly producers are the makers of a media source in my case a programme ,they do the distributing and putting everything together to make it into a one whole source whereas consumers; they are ones who the programme is aimed at. Moreover, ‘Nigella bites’ are available in many websites like ‘YouTube’ which could be downloaded by anyone. This gives the consumers power to do anything with the downloaded video, which then could be redistributed to any other websites created by the consumers. Furthermore, they can contribute or interact by commenting on the videos in YouTube, this may give feedback to the producers which could improve things.

Sometimes, consumers can get their views across by interacting to one of the media platform; consumers are mostly likely to interact through E-media by posting their comments. For example for all three of my case studies they have their own Facebook page, where anyone can like it and read the updates or comment or discuss issues about the programme. Furthermore, there are lots of ways to interact to the media however I don’t think any of the interaction are noticed by the producers. As mentioned before, my case studies are about cooking; cooking cannot be manipulated according to the audience interest or needs. All three platform has its own target audience and the audience are targeted with different presenters/host/chefs and different style of foods.

However, the producers can get audience involved and manipulate the show around a little bit by maybe adding few features for example competition could be used to get the audience involved for example; ‘Jamie’s 30 minutes meals’ show could ask their audience to send out their very own recipe made by themselves in 30 minutes, this then can be posted on to the E-media and get the people to comment and what they think about this. Furthermore they could also do a webcam live show of the audience cooking from other end and at the end of the show the person who participated could give their opinions about the show and how much it changed their life. This could obviously be used as codes of convention to get more viewers watching the show.

In contrast, MasterChef have contestants who are their primary target audience. They can take part in the show by applying for a place in for the competition. So whatever they produce can be used as a recipe for the audience to use. This demonstrates that particular in this show, it may somehow prove that consumers are becoming producers, as the audience for this show could become a contestant and manipulate the show. However the audience for this show are younger target audience; almost 45% contestants are under 30 years old, this just shows that maybe the younger consumers are becoming producers as they are more contemporary and up to date with the media. Therefore, they are more likely to be dominant when it comes to interacting and manipulating things. This also tells us that older people don’t have the power or are not interested on changing the programme type as most of the interaction happens in the E-media platform where mostly younger generation are the consumers.

In conclusion, by looking at my case studies, I disagree with the statement ‘Audience are no longer consumers but producers to’ as they play very little part in the shows, and even if they interact through various of other media sources, their opinions isn’t considered to change the features of the show, as mentioned before it is a cooking show, it’s something that a audience could learn from it however they cannot manipulate it. However, I have also mentioned how they actually can get their viewers opinions across for example by competition. Lastly, it shows that the institution don’t let their consumer empower their programmes.

Textual Analysis: Kidulthood – Mr Unugur

·         Media forms

What techniques does the trailer use to persuade its audience to see the film?

This trailer uses many techniques to persuade its audience to watch the film. Firstly, the use of non digetic and digetic sound is used in this trailer to create certain effects and atmosphere to this trailer. For example diegetic sound is used when the guy punches the girl; this digetic sound creates a dramatic effect which makes the audience feel as if they were the girl getting punched. Furthermore, non digetic sound is used throughout the trailer for example the non diegetic sound at the beginning was trying to introduce the characters in the trailer then the rhythm and tempo of the sound changes to get further into the plot of the film, it was more likely was showing the climax of the film. On the whole sound was one of the effective techniques used in this trailer to get the audience attention. In addition, another techniques use in this trailer is editing, the fast paced cuts and edits also give dramatic and tense feeling which creates suspense. Moreover, dialogue was another techniques used in this advertisement to get the audience understand the narrative bit more so they know what’s happening furthermore the use of swear words could attract teenagers to watch the trailer.

·         Media representation

How is gender represented in the trailer?

This trailer was representing younger generation especially the teenagers. Black males were represented powerful, dominant and cold hearted. As they were the one who was beating up females and others around them. They were also shown with gun and knife this shows that they were involved in crime. Whereas, white females and males were portrayed weak for example, the white female gets beaten up however she doesn’t fight back this shows her weaker side. Furthermore there was a scene in the trailer of white males were wearing uniform and school bags. This also connotes than white people were represented dominantly stereotypical and were portrayed intellectual and clever compared to the black people. Furthermore black males were portrayed as gangsters. In the trailer, the text on screen says” from ...” “Adulthood”  “to...” “Kidulthood”, from this phase it easily states that this film is all about representation of younger generation.

·         Media Audience

What target audience would be attracted to this film?

The target audience for this film is mostly likely to be black males aged from 12-18 years old teenagers; they are more likely to belong in DE socio economic group, as most of them are students and some who are not working or attending school. Furthermore, it is aimed at teenagers who are practically interested in knife and gun crime. They are more likely to live in council estates where there are high crimes rates, with a poor background, the reason why is because most of the location and setting of the trailer is in poorer places. Furthermore people who are interested in crime could be attracted to this film as the trailer contains disturbing scenes of violence and crime. Secondary target audience could be young adults aged between 21-26 years old.

·         Media Institution

What low budget values and characteristic can you identify in this trailer?

Firstly, the producers and distributors of this trailer are SNHY media production and Hanway film. You can see this trailer is low budget as the actors and actresses are not as popular or well known, similarly, the producers and distributors are not as well known to be recognised. Furthermore, the quality of the trailer is not that good; this clearly shows from the beginning of the trailer that it’s a low budget film. In addition, there’s no signs of uses of technology or graphic animated title which states not high advanced or expensive technology was used for this trailer.

Exam Practice- Mr Unugur

"Audiences are no longer just consumers to text, but producers too"
To what extent is this true of the media products in your case study?

The genre of my case study is ‘cooking’ which comes under lifestyle. The primary text I have chosen are ‘master chef’ ’, ‘nigella bites’ and ‘Jamie’s 30 minutes meal. They all have similarities and differences, one of the similarities is that they all got three media platforms; E-media, Print, Broadcast. However they all broadcast at different times and different channel to make it suitable for their target audience.  This essay will argue whether the statement “Audience are no longer consumers to text, but producers too” is true or not by analysing my three platforms.

How do the audience take control over E-media?

Firstly producers are the makers of a media source in my case a programme ,they do the distributing and putting everything together to make it into a one whole source whereas consumers; they are ones who the programme is aimed at. Moreover, ‘Nigella bites’ are available in many websites like ‘YouTube’ which could be downloaded by anyone. This gives the consumers power to do anything with the downloaded video, which then could be redistributed any other websites created by the consumers. Furthermore, they can contribute or interact by commenting on the videos in YouTube, this may give feedback to the producers which could improve things.

Textual Analysis Hyundai advert Mr Unugur

Media Forms:
Which advertising techniques being used?

Various types of advertising techniques been used communicate with the audience and persuade them to buy the product. Firstly, one of the most effective technique been used in the advertisement is humour, it immediately brings a smile to your face the little boy is driving the car and having fun. This engages the audience to watch the advert. Furthermore non diegetic sound is used to get the audience listening, hence the rhythm and tempo of the music is very energetic signifies to the product. In addition, the product is shown in different type’s shots e.g. medium, long, close up in different views of the product more than once, to get the audience have a clear image of the product and to make it recognisable when wanting to purchase it in the further. Similarly, the slogan used at the end “The next generation Hyundai is here” this symbolises the narrative; little kids used in the advertisement.

Representation:
How is gender represented in this advertisement?

Males were represented dominant, as they were shown with the gadget. The purpose of that might be is to target the male audience. However, males were also representing alternatively, in one of the scenes there’s scene of a male carrying a baby. Taking into account that only males were represented in different aspects and there were fewer females’ representation, this advertisement targeted at the male target audience. Females were portrayed as hitchhiker waiting for a ride; this doesn’t really suggest positive representation. However, the advertisement use stereotypes for example the female shown in the advertisement have a blonde hair, this might suggest that females are dumb and they look for expensive gadgets. Overall, I believe that females and males in this advertisement are portrayed stereotypical, furthermore males were portrayed rather dominant and in a positive way than the females.

Institution:
What is communicated about the Hyundai brand and the experience it offers?

Hyundai brand is portrayed as a useful fun and must have gadget for males. It also suggests that females are more likely to attract you if you have that car. The advertisement is filmed in different locations this suggests that this vehicles can be used in different types of location even which big humps. When the little kids are inside the car, were shown giggling and laughing which demonstrates that you will experience fun and enjoyable journey to your destination. Furthermore, it is also suggests that buying Hyundai could you get new relationships.

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

Primary audience for this advertisement is males aged between 19-25 years old, as the advertisement is mainly targeted at younger generation. Hence, they more likely to belong under ABC1 socio economic group because the car looks very expensive and people in higher status likely (A +B socio economic) are more likely to buy it. Secondary target audience are younger couples as shown in the advertisement; the narrative is about two little kids (opposite sex) are having nice time together. The little kids are purposely used to used to symbolise that the advertisement is for younger people and at the end it the advertisement end with a slogan “ The nest generation Hyundai is here”.

Textual Analysis HW: The Sun 4.0 Advert( Mr Unugur)

Codes & Conventions:

How does the advert use codes and conventions to appeal to its audience?

This advertisement uses sarcasm to get their message across to the audience. The message they were trying to inform the audience is that newspaper is better, efficient and easy way to access the news rather than using the ‘new technologies’. Firstly, the use of voice over helped promote the advertisement more, as the narrator mentions “this is a must have 2009 accessory” this makes the audience wonder what’s amazing about it to be described as the ‘must have accessory’, It also makes the audience want to watch the advertisement till the end to find out.

Furthermore, the use of celebrities for example picture Jenson Button (Footballer) could be used to appeal to the male target audience; a picture of Simon Cowell and x factor symbol is used to appeal to the teenage target audience and a picture of peter Andre could be used to attract the female target audience. Overall, images of celebrities were used to appeal to wide range of target audience.

In addition the use of non-digetic music in the background is used to create an exciting atmosphere to make the product seem like it’s one of kind and you can’t get it from anyway. Plus, the music helps to engage the audience to the advert.

Representation:

How is new technology represented in the advertisement?

As mentioned before, the advertisement is trying to down grade the new technology and trying to send out message that newspaper can replace all the new technology being used nowadays to access the news. In addition at the end of the advert “version 0.4” could be used to suggest that newspaper have become more contemporary and more up to date with the new technology features which could appeal to younger audience.  On the whole, I believed that the new technologies been represented as powerless equipment as the old technologies like newspaper could replace them which could make it easier and environment friendly.

Media Institutions:

What does the advertisement tell you about the values and ideologies of the Sun Newspaper?

The advertisement tells us that sun newspaper has dominant ideology among the new technology as it provides almost all the features that the new technologies like an internet, iPod, iPad, iphone has. Furthermore, you can also tell that the sun newspaper have high values in order to sell the newspaper as they make so many promises that their newspaper can provide all those features which also tells us that it is confident

Audience:

 How does the advertisement appeal to its audience?

This advertisement appeals to both younger and older audience but mainly the

younger ones as the new technology is used by the younger generation the most. I would say the target audience could range from 15-45 years old males  and 20-35 years old females from C1DE socio economic class. As mentioned before the advertisement used celebrities to appeal to the target audience.  As mentioned before the advertisement uses celebrities to appeal to range of target audiences. overall, it uses codes and conventions to appeal to its audience.

Textual Analysis- T-Mobile (Mr Unugur)

Media Forms: What conventions of advertising are evident in this text?
The advertising uses many codes and conventions to sell the product. Firstly, the use of music is used throughout the advertising; different types of music’s were used for a small amount of time to attract and gain the audiences interest. For example, classical music is used to attract the older generation. Similarly, pop music like ‘Don’t Cha by The Pussycat Doll’ targets the younger generation. Hence, the music also builds humour and gives an energetic flow to the whole atmosphere of the advert. Overall music was effectively used to attract certain types of target audience.

In addition, the setting could be another way of relating to the audience; for example this product might be targeted at travellers or workers who use train almost every day to get their destination, this could tell them that the mobile phone could help them connect to the others wherever you are. This illustrates that T-Mobile is a technology used to connect people from different town, religion gender together.

Furthermore, the slogan at the end of the advertising; “Life is sharing” connotes that life is all about sharing which links to the advertising, people in the advertisement were sharing the similar interests together which are: dance, music and technology.

Representation: How is technology represented in this advertisement?

Technology is presented in a positive and powerful way which brings out happiness and a connection between people from different places and areas. It is also presented as contemporary and useful technology which can be used for almost anything. In addition, it is shown and portrayed in the video as an essential item that everyone should have. As mentioned before, there were few shots of people using their phones, this influence’s the audience to get a mobile phone so then they can fit in with the contemporary society.

Institution: What is communicated about the T-Mobile brand and the experience it offers?

T-Mobile represents itself as a trustworthy company to buy things from for example, in the advertising people were shown using mobile phones for talking on the phone taking videos and pictures on the spot  where the people were dancing. This tells us that T-mobile illustrates that, their mobile can be used on the go anywhere and everywhere. Hence, it also tells us that it is very brave for making everyone believe it can give certain features and bring everyone together which shows how much T-Mobile   believes in their product, which gives a positive opinion about the product to the audience.

To sum up, T-mobile brand communicated to the audience that they can get a positive experience.

Audience: What target audience are T-Mobile aiming to attract in this advertisement?

In this advertisement T-Mobile aims to attract a wider range of audience however with similar interest and status. Because, the setting is at a train station, it may be targeting ‘Travellers’; people who uses train regularly as an every day basis, this tells us that the socio-economic class could be C1DE; middle to low class. As mentioned before the advertisement uses different genre of music to target a range of target audiences. So, the advert targets audience from teenagers to older people.