Camparing Magazines

‘Nylon’ magazine used many techniques to appeal to their target audience for example Technical code is  used on the central image, as the image is a long shot to focus more into what the model ( Kristen Stewart) is wearing; which gives the target audience an idea of the latest trend and this may appeal to teenagers.

Also the background is white which brings all the focus into Kristen Stewart and what she’s wearing this may be another example of technical code. The lighting at the background emphasises the other features in the magazine.

In addition there are many symbolic codes, for example “357 reasons to get a new closet” this links to the central image as its main focus is to see the clothing of the model to appeal more to the target audience(females)  who’s interest on fashion, clothes...etc.

The use of ‘black’ and ‘pink’ symbolises the target audience because females like pink which gives a feminine side to the magazine. The black is used to stand out and can be purposely been used to link which Kirsten Stewart as her style and the movie she acted in (twilight) portrays her as someone who likes Black.

Also the Kirsten Stewart is the central image of the magazine to appeal to the teenagers and her fans.

Men’s fitness magazine is fitness magazine aimed at males aged between 16-40. The central image is in medium shot which makes the audience focus more into the man’s body more and his muscles which appeals to males who wants to  be like the man in the central image. Also the man in the central image has his body facing side wards to portray himself as ‘cool’ or as a ‘gangster’ or maybe the ideal looking men; this appeals more to the younger target audience because this may influences them to look like him.

In addition the light is very bright, which makes the target audience mainly focus at the central image and other features.

The use of ‘blue’, ‘red’ , and black symbolises their target audience favourite colours.

comparison

Nylon uses their target audience's interest for example Fashion to interpellate( attract) them to the magazine for example “357 reasons to get a new closet”  the fermale target audience will buy it beacause they may want to read that particaular article. Simarily, Men's fitness uses the same tactic to grab or interpellate thier audience by wrting an article on thier interest in this case, trying to keep in shape and lose weight "The burn fat lose fat diet"  this will make any men who wants to keep fit to buy the magazine.

Classwork - Flim Posters

Audience profile

'The Proposal' is a romantic comedy movie released in 2009.

Gender:(Young Female and Male) Young couples the movie's genre is romantic therefor it  addresses young couples.

Age:15-35 years old

Ethnicity- mostly targeted at white females and males as the actors are both white.

Socio-economic group-BC1C2E because both character in the movie work in a professional place which represents B social groups as they all work in a office. I chose c1 and c2 because they might find this movie romantic and funny wheras group A are more likely to like more informative movie.Finally E represents students as 50% of the target audience are students.

The background is in white which connotes pure, innocence , truth, ..etc this may connote the pure love between them, or maybe to make the central image stand out from the plain white black so everyone can forcus mainly on the images. In addition 'PROPOSAL' is in red which connotes Love, Romantic, passion..etc the use of red may show bring out the romanticness of the movie in the poster. Also the image protrays anternative ideology as the woman is presented as proposaling her love to the man this may symbolise to the audience the comedy part of the movie.

The stranger is a horror and thriller movie released in 2008.

Age- 21-40

Gender- Young couple, as the movie is about a young couple staying in for vacation.

Ethnicty- Mostly white

socio-economic group- ABC maybe E, as i mentioned before this movie is targeted at young couples doesnt really matter if they are in lower or higher class because its targeted at them indiviually.

Rubicam's psychographic profile must be an Explorer as the movie is abotu exploring the message behind it.

'the strangers' is presented with a white font which stands out fromt the dark background which connotes danger, death, evil, mystery..etc. The's a ghost or a 'stanger' behind the lady immediatly creates tension which shows that the movie is about horror. The central image shows the settign of the movie to getthe audience thinking.

Homework- Adverts banned by ASA

Fedirici Ice cream advert

This advert features a Young Nun getting concerived by the ice cream. The advert been banned after getting complains many Christians found it  very offensive to because it mocks the birth of Jesus.


Click here to see the advert

  Rimmel Magnif'eyes Mascara ad

This advert was banned after misleading ASA rules. In the advertisement Kate Moss's eyelashes were digitally enhanced which exaggerated the mascara's benefits. There were no information on the advert that Kate Moss's eyelashes were digital enhanced.

Click here to watch the advert

3G Iphone banned advert

This advertisement was banned by the ASA because it was misleading over the speeds that the smart phone can connect to the internet and download content. The advert claims that the the iphone can access the internet really fast, however after many complaints of the exagerattion of the phone; ASA banned the advert as it doesnt really prove the point.
Click here to watch the advert

HOMEWORK- Representation of dominant and alternative ideology

Alternative Ideology- Bride and Prejudice


synopsis

A Bollywood update of Jane Austen's classic tale, in which Mrs. Bakshi is eager to find suitable husbands for her four unmarried daughters. When the rich single gentlemen Balraj and Darcy come to visit, the Bakshis have high hopes, though circumstance and boorish opinions threaten to get in the way of romance.

Chaman Bakshi lives in Amritsar, India, with his wife, Manorama, and four daughters namely, Jaya, Lalita, Lakhi, and Maya. Manorama would like to get her daughters married to rich families so that they live comfortably. She is bitter because Chaman refuses to immigrate to London, England, when her brother wanted to sponsor them. She is pleased when she gets a proposal from the Bingley family for their son, Balraj. Balraj arrives with Caucasion friend, William Darcy, and gets to meet Jaya, and instantly likes her. They, along with William and Lalita, travel to Goa, where Lalita meets a young man named Johny Wickam. She likes Johny and invites him to their house. Manorama does not approve of William and Johny, and would prefer that Lalita marry Kohli from California. Then things take an unexpected turn, Balraj returns home; William offends Lalita; Kohli meets and marries Chandra Lamba; Lakhi is taken in by Johny Wickam. Quite upset at these turn of events, the Bakshis find consolation that they have been invited to Kohli's wedding and they travel to California, with a stopover in London, so that they can meet with Balraj. They find Balraj is not available, and is in New York. Disappointed they travel to California that's where William meets and proposes to Lalita. It is after this proposal that Lalita finds out why Balraj has broken contact with her family, and what William really thinks about India and the Bakshis, and it is these findings that will change her life forever.

'Bride and Prejudice' presents aternative ideology as it potrays a female protagonist from a tradionally indian family who hates a white american male for his wealth and status but later he proves her wrong and then she falls in love with him. There are certains issues are stated in the film for example another indian male who visits to india from america as the protagonist's fiance, he then admits that the reason he wants to marry a traditional indian girl is that she will do what she been asked to do and won't talk back..etc.

Alternative Ideology-  Precious

synopsis

Lee Daniels's "Precious: Based on the Novel "Push" by Sapphire" is a vibrant, honest and resoundingly hopeful film about the human capacity to grow and overcome.

Set in Harlem in 1987, it is the story of Claireece "Precious" Jones (Gabourey Sidibe), a sixteen-year-old African-American girl born into a life no one would want. She's pregnant for the second time by her absent father; at home, she must wait hand and foot on her mother (Mo'Nique), a poisonously angry woman who abuses her emotionally and physically. School is a place of chaos, and Precious has reached the ninth grade with good marks and an awful secret: she can neither read nor write.

Precious may sometimes be down, but she is never out. Beneath her impassive expression is a watchful, curious young woman with an inchoate but unshakeable sense that other possibilities exist for her. Threatened with expulsion, Precious is offered the chance to transfer to an alternative school, Each One/Teach One. Precious doesn’t know the meaning of "alternative," but her instincts tell her this is the chance she has been waiting for. In the literacy workshop taught by the patient yet firm Ms. Rain (Paula Patton), Precious begins a journey that will lead her from darkness, pain and powerlessness to light, love and self-determination.

'Percious' protrays aternative ideology because it represents a black female girl getting preganant and useless at everything. Also this shows the representation of a typical black girl. 

PLEASE READ: Sorry Ms Wrigley, I couldn't think of a film that represents dominant ideology thats why,  I did two flims that have alternative ideology instead.