Textual Analysis- T-Mobile (Mr Unugur)

Media Forms: What conventions of advertising are evident in this text?
The advertising uses many codes and conventions to sell the product. Firstly, the use of music is used throughout the advertising; different types of music’s were used for a small amount of time to attract and gain the audiences interest. For example, classical music is used to attract the older generation. Similarly, pop music like ‘Don’t Cha by The Pussycat Doll’ targets the younger generation. Hence, the music also builds humour and gives an energetic flow to the whole atmosphere of the advert. Overall music was effectively used to attract certain types of target audience.

In addition, the setting could be another way of relating to the audience; for example this product might be targeted at travellers or workers who use train almost every day to get their destination, this could tell them that the mobile phone could help them connect to the others wherever you are. This illustrates that T-Mobile is a technology used to connect people from different town, religion gender together.

Furthermore, the slogan at the end of the advertising; “Life is sharing” connotes that life is all about sharing which links to the advertising, people in the advertisement were sharing the similar interests together which are: dance, music and technology.

Representation: How is technology represented in this advertisement?

Technology is presented in a positive and powerful way which brings out happiness and a connection between people from different places and areas. It is also presented as contemporary and useful technology which can be used for almost anything. In addition, it is shown and portrayed in the video as an essential item that everyone should have. As mentioned before, there were few shots of people using their phones, this influence’s the audience to get a mobile phone so then they can fit in with the contemporary society.

Institution: What is communicated about the T-Mobile brand and the experience it offers?

T-Mobile represents itself as a trustworthy company to buy things from for example, in the advertising people were shown using mobile phones for talking on the phone taking videos and pictures on the spot  where the people were dancing. This tells us that T-mobile illustrates that, their mobile can be used on the go anywhere and everywhere. Hence, it also tells us that it is very brave for making everyone believe it can give certain features and bring everyone together which shows how much T-Mobile   believes in their product, which gives a positive opinion about the product to the audience.

To sum up, T-mobile brand communicated to the audience that they can get a positive experience.

Audience: What target audience are T-Mobile aiming to attract in this advertisement?

In this advertisement T-Mobile aims to attract a wider range of audience however with similar interest and status. Because, the setting is at a train station, it may be targeting ‘Travellers’; people who uses train regularly as an every day basis, this tells us that the socio-economic class could be C1DE; middle to low class. As mentioned before the advertisement uses different genre of music to target a range of target audiences. So, the advert targets audience from teenagers to older people.

Textual Analysis (Lynx Dry Advert) – Mr Unugur

·         Media Form
How does the text follow the codes and convention of an advert?

The text follows many codes and conventions in the advert to promote the product. For example, the product itself is shown more than once to make the audience aware of the product, so then, they can recognise it if they want to purchase it. In addition the use of voiceover helps negotiate (reading) the usefulness of the products to the audience. Furthermore, the use of Non-diegetic; for example the strange background music at the beginning immediately grabs the audience attention and also used to flow with the fast short cuts of the advert. Hence, the fast shot cuts are used to create certain effects to help the audience keep in track with the advert.

Moreover, there were many close up shots of the product were shown throughout the advert to help the audience identify it and memory how it looks like. In addition, the advert used to exaggeration and humour to engage the audience.

·         Representation
How are people and places represented in this advert?

Men and women exchanged rules. Alternative ideologies are used to in the advert to attract the contemporary target audience. Men were portrayed as powerless, weak, and inferior, whereas women were portrayed strong, dominant and scantily. Women were portrayed scantily were less clothing to attract the male target audience and also to convey them as a sexual object.

Furthermore, men were presented typical young adult in a city side and also presented as ‘Aspires’ whereas women were presented as ‘explorers’ as the mermaid were exploring under the sea. In addition, this may indicate that, using the product can immediately get the females attention by pulling your from the city side (Masculine place) to a beach side (feminine place)

·         AudienceWhat techniques does the advert use to appeal to it’s target audience?

Primary target audiences are Males ages between 21-40years old, as seen in the advert the male character looks like his 19-21 years old. Secondary target audiences are also males however who’s much younger aged from 11-19; approaching their adolescents. In addition, by looking at the advert, they are more likely to belong in C2DE socio economic demographics. The different type of music played in the advert may purposely used to grab their target audience.

Furthermore the advert grabs the younger target audiences (secondary target audience) by using fairy tale theme and the fantasy genre as they are growing from young kids to grown up adults.

·         InstitutionWhat does this text tell us about the media institutions involved?

Uni lever which owns over 400 brands is the media institution involved in this advert. This organisation uses alternative ideologies to attract the modern and contemporary target audience.

Cover work- Textual analysis (Ms Vandasanden)

London to Brighton

Media Forms: How does the trailer use media language to establish the film's genre?

This trailer uses many media languages to establish the film genre. For example quotes (“Blistering raw, utterly compelling drama”) from a popular newspaper like ‘The Times’ suggests to the audience that this film could address some violent scenes. And also the word ‘drama’ also tells the audience that the film genre or sub genre could be drama. (“brutally raw thriller with sharp serrated edges”) the use of words like “brutal” and “thriller” connotes to horror, violence, and death which is used tell the audience more about the theme in details.  In addition, the use of mise-en-scene is used to establish the film genre, almost all of the characters facial experission seemed like they were moody, depressed and unhappy which tells us this film haven’t got a comedy theme to it. Furthermore,   the use of gun and gunshot sounds illustrates that this film contains violence and also it could be about representing crime.

Moreover, the use of Non-diegetic sound from the beginning to the midpoint of the trailer creates a sympathy mood, which shows that this film could have some depressing scenes, this tells us that it’s a crime based film. When the non-diegetic sounds changes, the tempo of the music gets faster which connotes quick actions, this suggests that this film could have action sub genre. Similarly, less lighting is used in most of the scenes to create a dark atmosphere which links to ‘horror’ or ‘thriller ‘genre.

To sum up my points, by looking at the media languages used to establish the film genre; it tells us that the genre of this film could be “crime” and “thriller”.

Media Representations: How is gender represented in the trailer?

Women are represented negatively in this trailer, for example the young girl was used for prostitutions, this shows women’s were portrayed as a sexual object to men. In addition there’s was lady with a black eye in the trailer; this suggests that she was beaten up with no respect to the gender. Men were portraying powerful and dominant, they were represented with cash, violent weapons like gun...etc to portray them in a high status.  Most of the violence scenes were mostly beating up the two females, which could also suggest that women were represented weaker than males.

Furthermore, the lady was shown wearing scantily clothing; a short dress up to her knees and the girl was wearing cheap standard clothing whereas most of the men were wearing black clothing and formal suits, this also shows that men were presented in control, rich and powerful whereas women where represented weak, cheap  and scantily. This trailer followed stereotypical representation of men and women to point out certain issues in our society.

Media Institutions: In what ways is the film London to Brighton typical of a low budget British film?

The film of London to Brighton typical of a low budget British film; mainly because of the quality of the camera wasn’t high definition and the actors in the film are not popular to be recognised. In addition, the setting of the scenes doesn’t look very professional which shows less technology was used in this film. Furthermore, the editing of the trailer wasn’t done to the professional standard to create certain effects.

Media Audiences: In what ways does the trailer promote the film to its target audience?

The audience of this trailer is most likely to be British teenagers aged between 15-25 years old in C2DE socio-economic group because the film itself has a teenager who’s from low class background. The trailer promotes the film to the target audience by making it look like a real life story which could relate to them, since many teenagers in our society are running away home at a young age and faces many problems.

In addition the use of violence in the film could help promote the film to the male target audience, since most of them will have interests in violence, crime...Etc.