GHD Textual Analysis

Codes & Conventions of advertising: What techniques does the ad use to persuade the audience to purchase GHD straightener?

The advert used many codes and conventions of advertising to persuade the reader to purchase the GHD straightener. There were beautiful women using the straightener this makes them think if they use it they will become as beautiful as the women in the advert. Each woman in the advert had different hairstyle to show that you can create different hairstyles or different type of hair in one straightener ; also their looked very professional, this also tell the audience that you can get a celebrity or a salon look with just one hot tool which saves a lot of money and you can get creative.  Also the use of the narrator persuaded the audience more to buy the product.

Representation: How is gender represented in the ad?

In this advert, women were represented dominant, in control and negatively.  And men were represented alternatively, as they were used for sexual desire.  This will garb most women’s attention as they will like to be presented in dominant way.  They were also represented in a negative way as they dressed inappropriately, and fighting over the straigtener can make them look stupid and dum.

Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?

Firstly, the use of the 10 commandant from the bible caused controversy mainly to the Christians; which almost degrading the religion.  The channel didn’t take any action to prevent this from getting noticed by the viewers

Audience On the basis of this ad, who does the GHD brand appeal to?

The GHD brand appeals to wide target audeience; females from the age of 17+ , who are interested in their appearance, femininity...Etc and the product is targeted at females who have different types of hair.  Its secoundary audience can be men, as 10% with short hair and long hair do use straignteners. They both target audience more likely to come under ABC1 socio-economic class.  They also  come under mainstreamers and succeeders category .