Textual Analysis- T-Mobile (Mr Unugur)

Media Forms: What conventions of advertising are evident in this text?
The advertising uses many codes and conventions to sell the product. Firstly, the use of music is used throughout the advertising; different types of music’s were used for a small amount of time to attract and gain the audiences interest. For example, classical music is used to attract the older generation. Similarly, pop music like ‘Don’t Cha by The Pussycat Doll’ targets the younger generation. Hence, the music also builds humour and gives an energetic flow to the whole atmosphere of the advert. Overall music was effectively used to attract certain types of target audience.

In addition, the setting could be another way of relating to the audience; for example this product might be targeted at travellers or workers who use train almost every day to get their destination, this could tell them that the mobile phone could help them connect to the others wherever you are. This illustrates that T-Mobile is a technology used to connect people from different town, religion gender together.

Furthermore, the slogan at the end of the advertising; “Life is sharing” connotes that life is all about sharing which links to the advertising, people in the advertisement were sharing the similar interests together which are: dance, music and technology.

Representation: How is technology represented in this advertisement?

Technology is presented in a positive and powerful way which brings out happiness and a connection between people from different places and areas. It is also presented as contemporary and useful technology which can be used for almost anything. In addition, it is shown and portrayed in the video as an essential item that everyone should have. As mentioned before, there were few shots of people using their phones, this influence’s the audience to get a mobile phone so then they can fit in with the contemporary society.

Institution: What is communicated about the T-Mobile brand and the experience it offers?

T-Mobile represents itself as a trustworthy company to buy things from for example, in the advertising people were shown using mobile phones for talking on the phone taking videos and pictures on the spot  where the people were dancing. This tells us that T-mobile illustrates that, their mobile can be used on the go anywhere and everywhere. Hence, it also tells us that it is very brave for making everyone believe it can give certain features and bring everyone together which shows how much T-Mobile   believes in their product, which gives a positive opinion about the product to the audience.

To sum up, T-mobile brand communicated to the audience that they can get a positive experience.

Audience: What target audience are T-Mobile aiming to attract in this advertisement?

In this advertisement T-Mobile aims to attract a wider range of audience however with similar interest and status. Because, the setting is at a train station, it may be targeting ‘Travellers’; people who uses train regularly as an every day basis, this tells us that the socio-economic class could be C1DE; middle to low class. As mentioned before the advertisement uses different genre of music to target a range of target audiences. So, the advert targets audience from teenagers to older people.