Codes & Conventions:
How does the advert use codes and conventions to appeal to its audience?
This advertisement uses sarcasm to get their message across to the audience. The message they were trying to inform the audience is that newspaper is better, efficient and easy way to access the news rather than using the ‘new technologies’. Firstly, the use of voice over helped promote the advertisement more, as the narrator mentions “this is a must have 2009 accessory” this makes the audience wonder what’s amazing about it to be described as the ‘must have accessory’, It also makes the audience want to watch the advertisement till the end to find out.
Furthermore, the use of celebrities for example picture Jenson Button (Footballer) could be used to appeal to the male target audience; a picture of Simon Cowell and x factor symbol is used to appeal to the teenage target audience and a picture of peter Andre could be used to attract the female target audience. Overall, images of celebrities were used to appeal to wide range of target audience.
In addition the use of non-digetic music in the background is used to create an exciting atmosphere to make the product seem like it’s one of kind and you can’t get it from anyway. Plus, the music helps to engage the audience to the advert.
Representation:
How is new technology represented in the advertisement?
As mentioned before, the advertisement is trying to down grade the new technology and trying to send out message that newspaper can replace all the new technology being used nowadays to access the news. In addition at the end of the advert “version 0.4” could be used to suggest that newspaper have become more contemporary and more up to date with the new technology features which could appeal to younger audience. On the whole, I believed that the new technologies been represented as powerless equipment as the old technologies like newspaper could replace them which could make it easier and environment friendly.
Media Institutions:
What does the advertisement tell you about the values and ideologies of the Sun Newspaper?
The advertisement tells us that sun newspaper has dominant ideology among the new technology as it provides almost all the features that the new technologies like an internet, iPod, iPad, iphone has. Furthermore, you can also tell that the sun newspaper have high values in order to sell the newspaper as they make so many promises that their newspaper can provide all those features which also tells us that it is confident
Audience:
How does the advertisement appeal to its audience?
This advertisement appeals to both younger and older audience but mainly the
younger ones as the new technology is used by the younger generation the most. I would say the target audience could range from 15-45 years old males and 20-35 years old females from C1DE socio economic class. As mentioned before the advertisement used celebrities to appeal to the target audience. As mentioned before the advertisement uses celebrities to appeal to range of target audiences. overall, it uses codes and conventions to appeal to its audience.
A good answer to Media Forms. Remember that this advert "parodies" the Apple Mac adverts, have you considered WHY this is?
ReplyDeleteWhat would the Sun newspaper have to gain from represenating technology in such a negative way?
Once again itis imporatant to mention the parody of the Mac products, as they are very cutting edge in technology terms.
They have chosen to mock a company in there advert. Of course this is humerous, but does it suggest anything else about the institution?
When discussing Audience, you MUST REFER TO THE TEXT. This is a common mistake I am noticing in your analysis to this section of the questions. Always try to give an example to support your idea.
Well done