Thursday 10 February 2011

Exam Practice- Mr Unugur

"Audiences are no longer just consumers to text, but producers too"
To what extent is this true of the media products in your case study?
The genre of my case study is ‘cooking’ which comes under lifestyle. The primary text I have chosen are ‘master chef’ ’, ‘nigella bites’ and ‘Jamie’s 30 minutes meal. They all have similarities and differences, one of the similarities is that they all got three media platforms; E-media, Print, Broadcast. However they all broadcast at different times and different channel to make it suitable for their target audience.  This essay will argue whether the statement “Audience are no longer consumers to text, but producers too” is true or not by analysing my three platforms.
How do the audience take control over E-media?
Firstly producers are the makers of a media source in my case a programme ,they do the distributing and putting everything together to make it into a one whole source whereas consumers; they are ones who the programme is aimed at. Moreover, ‘Nigella bites’ are available in many websites like ‘YouTube’ which could be downloaded by anyone. This gives the consumers power to do anything with the downloaded video, which then could be redistributed any other websites created by the consumers. Furthermore, they can contribute or interact by commenting on the videos in YouTube, this may give feedback to the producers which could improve things.

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