· Media forms
What techniques does the trailer use to persuade its audience to see the film?
This trailer uses many techniques to persuade its audience to watch the film. Firstly, the use of non digetic and digetic sound is used in this trailer to create certain effects and atmosphere to this trailer. For example diegetic sound is used when the guy punches the girl; this digetic sound creates a dramatic effect which makes the audience feel as if they were the girl getting punched. Furthermore, non digetic sound is used throughout the trailer for example the non diegetic sound at the beginning was trying to introduce the characters in the trailer then the rhythm and tempo of the sound changes to get further into the plot of the film, it was more likely was showing the climax of the film. On the whole sound was one of the effective techniques used in this trailer to get the audience attention. In addition, another techniques use in this trailer is editing, the fast paced cuts and edits also give dramatic and tense feeling which creates suspense. Moreover, dialogue was another techniques used in this advertisement to get the audience understand the narrative bit more so they know what’s happening furthermore the use of swear words could attract teenagers to watch the trailer.
· Media representation
How is gender represented in the trailer?
This trailer was representing younger generation especially the teenagers. Black males were represented powerful, dominant and cold hearted. As they were the one who was beating up females and others around them. They were also shown with gun and knife this shows that they were involved in crime. Whereas, white females and males were portrayed weak for example, the white female gets beaten up however she doesn’t fight back this shows her weaker side. Furthermore there was a scene in the trailer of white males were wearing uniform and school bags. This also connotes than white people were represented dominantly stereotypical and were portrayed intellectual and clever compared to the black people. Furthermore black males were portrayed as gangsters. In the trailer, the text on screen says” from ...” “Adulthood” “to...” “Kidulthood”, from this phase it easily states that this film is all about representation of younger generation.
· Media Audience
What target audience would be attracted to this film?
The target audience for this film is mostly likely to be black males aged from 12-18 years old teenagers; they are more likely to belong in DE socio economic group, as most of them are students and some who are not working or attending school. Furthermore, it is aimed at teenagers who are practically interested in knife and gun crime. They are more likely to live in council estates where there are high crimes rates, with a poor background, the reason why is because most of the location and setting of the trailer is in poorer places. Furthermore people who are interested in crime could be attracted to this film as the trailer contains disturbing scenes of violence and crime. Secondary target audience could be young adults aged between 21-26 years old.
· Media Institution
What low budget values and characteristic can you identify in this trailer?
Firstly, the producers and distributors of this trailer are SNHY media production and Hanway film. You can see this trailer is low budget as the actors and actresses are not as popular or well known, similarly, the producers and distributors are not as well known to be recognised. Furthermore, the quality of the trailer is not that good; this clearly shows from the beginning of the trailer that it’s a low budget film. In addition, there’s no signs of uses of technology or graphic animated title which states not high advanced or expensive technology was used for this trailer.
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